Recent Window Covering Tips and Articles by ExSeed Marketing

To determine if your website is ineffective at converting visitors into clients, you can evaluate several key metrics and indicators. Here's a step-by-step guide: Definition: The percentage of website visitors who […]

In the competitive world of window coverings, whether you specialize in blinds, shades, shutters, or drapes, understanding the costs associated with each job is crucial for maintaining profitability and making informed business decisions. Job cost analysis is a powerful tool that helps retailers assess the expenses […]

Investing in a professional marketing strategy can significantly benefit window-covering retailers in several ways: […]

Investing in Google Ads can be a significant decision for a window-covering business. Here are five essential questions every window-covering dealer should ask themselves before making this investment: What are my advertising goals? Are you looking to increase brand awareness, generate more leads, or boost sales? Defining clear […]

Based on my 14 years of experience in SEO/Marketing, the perfect formula is a great website with continuous SEO, optimizing your Google Business Profile (Maps), and increasing your spend on Google Ads. A few weeks ago, a leaked and verified Google document confirmed that ExSeed Marketing has […]

Staying motivated while running a small business during tough economic times can be challenging. Here are some strategies that might help: Set Clear Goals: Define short-term and long-term goals for your business. Breaking down larger objectives into manageable tasks can make progress feel more achievable. Stay Informed: Keep […]

Introducing ExSeed Marketing, exclusively tailored for window covering, cleaning, and tinting professionals. Urgent lead generation solutions await! For just $249 a month, our program offers ongoing SEO to skyrocket your online presence. Need a brand-new website? We've got you covered. Even if you already have one, […]

Running a window covering company involves a multitude of intricate details, from fabric selection to installation. However, one of the most critical aspects that can make or break your business is ensuring accurate measurements and precise orders. Hyper-focusing on eliminating measurement and ordering errors can significantly […]

In the competitive world of service-based businesses, effective marketing is essential for window-covering retailers to stand out and attract customers. Whether you're a solo operator or manage a team, strategic marketing can significantly impact your covering retailers to help you reach your target audience and expand […]

If you've done a search on Google in the last 60 days, you know it's changed. Try searching for your products. For example, "Wood Shutters." On my page, the top 4 results are sponsored ads. Below that is a carousel of wood shutter ads from major […]

Exciting developments for Window Covering Retailers: A noticeable shift has occurred in the online landscape, particularly evident in the SERP (Search Engine Results Page). Notably, organic listings have been pushed further down the page. The new layout typically showcases 4 paid ads upfront, followed by AI-generated […]

You buy a new car for $40,000 and drive it off the lot and suddenly it’s worth thousands less than just a few hours ago. If you purchased a work truck then your thinking is, I'm going to make a living with this truck. This truck […]

Google Ads is a powerful platform for window-covering retailers because it offers targeted and cost-effective advertising opportunities. With Google Ads, retailers can reach potential customers searching for window coverings or related products and services. This allows retailers to showcase their products and services to a highly […]

Imagine you suddenly decide that this "Internet thing" might be a good place to generate leads for your window covering business. You'd be correct. But now you have some questions, and you ask yourself: How do I put a website together? What do I write about on my […]

Is Google tracking you? Yes. How do I know? I set it up. It's not as sinister as it sounds. Let's say you're on a window treatment site looking at new Pink Plantation Shutters and you leave. You start surfing the web as usual and suddenly […]

Let's say you're in the market to buy a used car. You go online to see what you can find. You visit the websites of a local used car dealer, the local Ford dealership, and the local Lexus dealer. Then in a few days, you notice […]

Reverse engineering a successful local window-covering business involves a systematic approach to understanding and replicating its key elements. Here's a step-by-step guide: […]

The reason is you're confusing a website with a magic genie. How do you know if your website is a good investment? As a window covering retailer, how do you determine how much to invest in your website's SEO? Pay attention to your numbers. […]

Not really, but it helps. Do you need a salesperson, an installer, or an office manager? Not really, but it helps.Do you need a van or truck to sell and install window coverings? No, but it helps. The best place for a local […]

When clients hire a professional window covering company, they typically have certain expectations. These expectations may vary based on individual preferences and specific needs, but here are some common expectations clients may have: Product Knowledge: Clients expect the window covering professionals […]

A little worried about the next few years? FREE help is just a few clicks away. Since many people in the window covering industry are self-employed, it only makes sense to help each other. Why wait until next month to “possibly” speak to your sales rep about […]

Promoting a window covering business on Facebook requires a strategic approach to reach your target audience effectively. Here are some tips to help you create a successful Facebook marketing strategy for your window covering business: Create a Facebook Page: Set […]

You can increase your calls from qualified customers by 200- 300% if you optimize your Google Business Profile (GBP) correctly. The new name for your Google Business listing is Google Business Profile. It was Google Maps and then it became Google My Business and now it's […]

This my friends is the key to winning a race and building a great business. I have the privilege of knowing hundreds of business owners. The most successful ones I know all do one thing before they start. They dream big and work towards that goal. […]

People say there are no shortcuts to success, but I think they are wrong. If there were no shortcuts, then how do you explain the $218 billion Google earned last year with Google Ads? Let's say you own a window covering business. Business has slowed […]

In today's competitive marketplace, standing out from the crowd is crucial for the success of any small business. With numerous companies vying for attention, it's essential to develop a Unique Selling Proposition (USP) that sets your business apart. A USP is a distinct characteristic or feature […]

Have you ever tasted Louie The 13th Cognac? I'm not a drinker, but I did taste it once and it was amazing. There's a reason it costs $350 a shot at the Waldorf Astoria in Park City. It's phenomenal. But why does this Cognac cost $3600 […]

No better time than during a slow down to make your business run like a Swiss Watch. If you can grow during a slow down then just think what will happen when the economy gets better. It's a perfect time to sharpen your processes and marketing […]

We recently purchased a home that was built in 2000. It needed one of everything. We only had 16 days to get most of the work done before moving in. So we did what comes naturally to us and started to prepare for the transformation to […]

Attention all window covering retailers! Are you tired of standing on the sidelines watching your competitors rake in customers online? Are you ready to step up and dominate the virtual world of window treatment sales? Well, it’s time to get with the times and invest in […]

My practical guide to recession-proofing your window covering business. There could be a recession coming, and you need to prepare for it. If you’ve been in business for any amount of time, you have certainly seen business cycles. A recession is just another cycle. Understanding these […]

Would you like to know why I spend so much time trying to teach window covering retailers how to run their businesses? Because the more they know, the more they make. It’s not that complicated. Unfortunately, I do come across many retailers who think they are […]

So you want to make your clients think you’re Green….. If potential clients think you’re a company that uses green products and only sells environmentally friendly products, then why not let them think that? Can’t hurt, might help. I live in Southern California and a new city near […]

Is your website generating traffic? Is it generating leads? Are the leads converting into buyers? These are all excellent questions. Let’s tackle them one by one: First is your site generating traffic? The answer is in your Google Analytics account. This tool, which is free from Google, will […]

Once upon a time, there lived a woman who was quarantined in her home for weeks. She was fortunate enough to be in isolation at home with her family. She had been telling herself for the past 3.5 years (since she moved in) that she would […]

It only takes 5 minutes to set up. If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

Hello, I’m Steven K. Dale, owner of Shutter Nation of Orange County. Like most of you, I was an unwilling participant in the great recession of 2009. For three frustrating years, nothing seemed to generate leads: Yellow Pages, Home Improvement Magazines, Valpak and our network of […]

There many ways to send traffic to your websites; such as blogs, organic traffic, videos, banner ads, social media, articles, maps, and reviews. There is only ONE type of traffic that targets the best customers and brings them to your site, and that is Google Ads. […]

When it comes to online marketing… Are you as confused as a homeless guy on house arrest? There are at least a dozen ways to drive traffic to your website, so driving the right traffic is the most important task. You don’t want to drive mini blind […]

Search Engine Optimization is constantly changing. What worked 90 days ago will hurt you today and what was insignificant 90 days ago is now very important. Here are some of my top tips for window covering retailers to improve your own SEO. 15 SEO Tips For […]

As many of you know I host the private Facebook group for Window Covering Retailers. Monthly someone will ask about Yelp advertising or Houzz. Here are what actual window covering dealers say. I covered the name to protect the identity of the dealers. (It’s a Private […]

How To Sell More Blinds For A Zero Investment. How do the top window covering retailers make more money, have more customers, and invest no money to implement this top secret strategy? Answer: They do whatever it takes to answer the phone………Period I could share with you […]

My favorite question from window covering retailers is, how do I sell more blinds? Turns out the answer is easier than you think. Go Where The Customers Are And Make A Compelling Offer To Them. Repeat I think we can all agree that the #1 market place is […]

Only Measure What You Want To Grow……………But How? Every day I speak with window covering dealers from around the country. They call me asking for an evaluation of their websites and how to drive more traffic to their sites. I have a series of questions I […]

Mobile Search Trends & Statistics Last week I went over some general stats from Google on local searches. This week let’s look at what’s happening with mobile searches. Most window covering retailers are unaware that Google has been indexing first for mobile for a little over a […]

Imagine that you are home on a quiet weekend. Your sink drain starts leaking all over your new flooring. You need a plumber! How would you find someone? The chances are that you will pull out your phone or laptop and start searching online for plumbing contractors in […]

Blind Guy Marketing Secret Online Hack Revealed How can helping Google help you? Google is a search engine. What they do is index data and store it so when you request information on a local shutter retailer, you get relevant information on a local shutter retailer […]

In 2009 my blind business was suffering the ravages of the recession just like every other window covering retailer. Direct mail and the yellow pages stopped working. My brother who owns a car business shared with me what he was doing to generate new customers and how […]

Every day window covering dealers ask me how they can generate more high quality leads for free. I know of 3 ways to do just that: Telemarketing Email Marketing Door Knocking My personal preference is Email Marketing combined with door knocking on new homes. It’s effective, simple, and […]

I recently was asked to help audit a window covering business to help them become more profitable. I and 2 other very successful business owners dissected this business. We discovered this owner was traveling too far to catch a little wave and passing by the perfect […]

We see it every day, businesses offering their services or products for a low price, so low in fact that you have to ask if they are just looking for crack money? Just because you see an ad for a low price, doesn’t mean that’s what […]

Your customers are using Google, Bing, Social Media, and sites like Pinterest and Houzz to find new window coverings. If you’re not there, they won’t find you. According to Google, 45% of businesses in the US are not online yet. Hard to imagine this, […]

We are in a hiring frenzy. Last week the headlines were there are more jobs available than people to fill them. So It’s time to set a plan in place so you can take advantage of this growing economy. This is when great fortunes are made. […]

When purchasing bananas I like to buy 2 types. I buy the best looking ones that should last me the next 3-4 days and I buy a bunch that should be ripe in 3-4 days. Why do I do this? Because I’m anticipating my family’s needs. […]

This past weekend at the Azerbaijan F1 Grand Prix race a simple rear-ending accident occurred that will likely cost the Red Bull team an estimated $30 Million Dollars. As a fan of F1, anyone watching the race could have predicted this from the beginning. Teammates Max […]

One of my favorite magazines did a story on 7 Entrepreneurial Lessons From “Shark Tank” Here is what they said. Shark tank: the prime-time feeding frenzy where successful entrepreneurs fight over promising startups and ruthlessly chew up the unprepared–is stirring up much buzz in its third season. […]

I have to be honest, I have some very uninformed clients. One guy, who shall remain nameless, made a classic error. He made the decision to cancel his AdWords before gathering any data. So he paid the setup fee and his first months management fee, waited […]

Fact: According to the SBA, seventy percent of small businesses are owned and operated by a single person. If you have ever watched Shark Tank, you know the only thing the investors want is to know your sales and profits. It shocks me how many […]

I found this article online at entrepreneur.com. It gives us some very basic things to think about before you decide to franchise. Joe Entrepreneur always believed in his idea for a frozen yogurt parlor, but in 2011 he actually quit his job, put his family’s […]

This is a modern parable of a man who thought he could build his own shutters….. I once gave a quote to a guy who said he had decided to build his own shutters. I asked him if he was a skilled woodworker. He said […]

What do you see here? Most people would say they see a typical neighborhood in Any-Town USA. I see 150 homes with about 2250 windows (150 homes X 15 windows each). Statistically, the average homeowner purchases new window coverings every 6.4 years. I point […]

# 1 Email Marketing. It’s as simple as setting up a free account at mailchimp.com. Using their templates and sending emails to 2 groups of prospects. Other business owners who can refer you to their customers. Realtors, window replacement contractors, interior designers, etc. Past clients Make sure […]

If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

Why do Budget Blinds, 3 Day Blinds, Home Depot, and Shutter Nation Spend Their Advertising Dollars on Google AdWords? The same reasons I do: It’s simple to prove it works. It’s trackable. I can track a customer from doing a search for new shutters, to clicking on my […]

Is it possible to generate 100% of your customers online for a local Window Covering Retailer? YES, and here’s how I did it. How My Obsession Started From 2010-2012 one of my goals was to generate 100% of all new leads via the web. It only took 14 months, […]

Last week I attended SMX West. The coming issues of search, are very complex. It has to do with voice search. Let’s say you’re visiting San Jose and you ask Google to order you a pizza? Google needs to make several decisions for you. This process […]

Is it possible to generate 100% of your customers online for a local shutter business? YES, and here’s how I did it. How My Obsession Started From 2010-2012 one of my goals was to generate 100% of all new leads via the web. It only took 14 months, […]

Why Every Window Covering Retailer Needs a Website. In the Book, Be Obsessed or Be Average, Author Grant Cardone says: “Not buying my product cost more than buying my product”. This quote inspired me to write this blog post. My life’s purpose is to Helping Others Succeed. The best way […]

How to Solicit Reviews for Window Covering Retailers…….Successfully Most window covering retailers are aware that online reviews are important, but few know that they will help with your site rankings. The key is to get reviews on your Google My Business listing FIRST, then on the other […]

How to Keep Your Branding Consistent Online Written by Robyn Strafford on August 26, 2016. We all know that having a clear brand is important. Whether you are a small business or a market giant, perfecting that brand and pushing it out across everything you do is key […]

Tom and Betty Wilson of Texas Blinds and shutter have launched a new website. www.TSandB.com If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

An Elevator Pitch describes who’s my target, what’s their need, what’s my product name, what category am I in, one key benefit and my unique selling differentiator. However, I think the term elevator pitch should be called a Position Statement. Example: Shutter Nation. We are plantation shutter […]

If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

Hello, I’m Steve Dale, owner of Shutter Nation of Orange County. Like most of you, I was an unwilling participant in the great recession of 2009. For three frustrating years, nothing seemed to generate leads: Yellow Pages, Home Improvement Magazines, Val Pac and our network of […]

According to industry experts, Google just made it increasingly more difficult for a Window Covering Retailer to land on Page One. Fortunately, there is a solution. Let me explain. My name is Steven Dale, and I am a Window Covering Expert and a Digital Marketing Expert. The […]

There are dozens of definitions of marketing strategies. I prefer to use the term “What does my brand stand for?” At ExSeed Marketing, we focus on one statement, “Helping Others Succeed.” Every decision is based on the question, Will this help us get to our statement of […]

How to sell like a pro…………Get Organized. How do great sales people stay organized? They use Customer Relationship Management or CRM. This software should be the life of your business. Act, Salesforce, Zoho, Insightly and many others are available. I’ve been using ACT for over 20 […]

What I saw at the Norman Window Fashion (NWF) Factory in China. FYI I also own Shutter Nation Of Orange County. I wrote this because I thought you’d like to know what really happens in a window covering factory. I’m not a writer so please excuse any errors. Last […]

Imagine you suddenly decide that this “Internet thing” might be a good place to generate leads for your window covering business. You’d be correct. But now you have some questions, and you ask yourself: How do I put a website together? What do I write about on my […]

This short video will show you how set up a strategic partner network on your own. If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

Review Your Product Mix, Profitability Vs. Labor Last week I showed you my Job Cost Analysis Cheat Sheet. This week I’d like to show you how to determine your profitability per product. If you use the cheat sheet, you can take the cost section and apply it […]

Knowing how to profit from job cost analysis for your window covering business is important to your overall success. Please use my Cheat Sheet for Tracking Profit on Each Job (Job Cost Analysis)This cheat sheet was developed out of necessity. I needed a very fast way […]

Are your goals in writing? I’ve been a member of several Mastermind and business owner groups for the last 20 years. As I rub elbows with successful business owners from many different industries, I like to ask lots of questions. One of the questions is, “do you […]

Planning Your Year What do cash flow, advertising and seasonal employees have in common? They all fluctuate. I’ll repeat my # 1 Rule for running a great business: Know Your Numbers. Instead of stressing out that it’s slow in January, you’ll know that it’s been slow in January for […]

How to Control Cash Flow First let me tell you, I don’t like bookkeeping; not that I can’t do it, but I dislike doing it. I’ve been fortunate to have a wife who “tolerates” my bookkeeping. I’ve found a few tools to help me know my […]

Make Everything Duplicable. Build It Like a Franchise. This is the formula every franchise business uses. You can do the same to your business. It makes no difference if you plan on turning your business into a franchise or expand using any number of strategies, this […]

Branding Check List for Window Covering Retailers The branding in our industry sucks. Let’s fix that. “Focus” is the most important item. You must understand your perfect customer and what market you’re focusing on. Have you written out who your perfect customer is? Have you written out which […]

In 1992 I saw a videos much like this one from Michael Gerber. I was hooked. In fact I’ve been through the Emyth Master program and can tell you his book, The E Myth Revised is going to change the way you operate your business. If […]

I think this is my first video I have every posted. I’ve been a fan of Brian Tracy for nearly 30 years and I’ve been a fan of Joe Polish for over 5 years now. This is from Joe’s $25K event in Phoenix. If you are […]

What’s the cost of a lead? According to Window Visions Magazine, the average cost of a lead is $120. Let’s see how that breaks down. Let’ assume you’re selling $300,000 a year, and you’re a one-man operation. Let’s say your overhead is $4000 a month, including rent, advertising, […]

Last week I wrote about how you’re losing sales to dozens of online predators and what it takes to fix it. Now I’m going to talk about the reality of loss. Lost clients, lost income and lost opportunities. How much are you losing to on-line predators? If you […]

Last week I wrote about how you’re losing sales to dozens of online predators and what it takes to fix it. Now I’m going to talk about the reality of loss. Lost clients, lost income and lost opportunities. How much are you losing to on-line predators? If you […]

You’re being ripped off by franchise blind companies, on-line retailers and big box stores. Companies like blinds.com, blindster.com, americanblinds.com, stevesblindsandwallpaper.com, smithandnoble.com, overstock.com, amazon.com, 3 Day Blinds, Next Day Blinds, Home Depot, Lowes, and every other company that sells blinds are beating you to the punch. Wake […]

Google, AdWords/Pay-Per-Click (PPC) Advertising……… Did you know 98% of Google’s $66 Billion Dollars in revenues come from AdWords? Google’s revenues have grown by 19% a year since 2010, and AdWords is the reason. With growth like this, it’s only natural to assume that Google has a goal. Google […]

In 2015 the term “Search Engine Optimization” now means the complete management of a client’s online profile. It’s not enough to be on page one. Today you need to be on page one ……..multiple times. One of the advantages of using an Agency like us is we keep […]

This is from Perry Marshall’s blog. Are You Creating Value…without Becoming Valuable? Most entrepreneurs are excellent at creating value for their customers. You know how to craft a killer USP and then deliver the goods. You know how to solve any marketing problem they throw at you. You know how to […]

Last week I was coaching George, a good salesperson who has no trouble selling pilots and trials. Despite that success, he has a very difficult time converting those test runs to long-term contracts. His sales manager suspected it had something to do with a self-limiting belief […]

“Long hours spent checking off a to-do list and ending the day with a full trash can and a clean desk are not virtuous and have nothing to do with success. Instead of a to-do list, you need a success list—a list that is purposefully created […]

Google, AdWords/Pay-Per-Click (PPC) Advertising……… Did you know 90% of Google’s $66 Billion Dollars in revenues come from AdWords? Google’s revenues have grown by 19% a year since 2010, and AdWords is the reason. With growth like this, it’s only natural to assume that Google has a goal. Google […]

Vision = Graphically describes the Business. Describe what this business will look like in 3, 5 or 10 years. Include geographical scope, type of business, product & service offering, description of customers and what the business is passionate about. Mission = Purpose Why this business exists from the […]

How to Win Friends and Influence……….SALES The Internet has changed and is now all about the “On-Line Popularity Contest”. Today, the Holy Grail for any window covering business is being on Page One in search returns multiple times. This includes Google AdWords, videos, reviews, citations, articles, social media […]

How to make 2015 better that 2014 Putting all your eggs in one basket has been my biggest mistake in nearly 30 years of being a business owner. This includes: 1) Marketing avenues 2) Manufacturers 3) Vendors 4) Referrals sources 5) Outside sub-contractors 6) Employees I’m sure I could list several others, but I think […]

Every month I speak with dealers all over America and Canada. It’s amazing how ill-informed many of them are. I can only assume they don’t have good information with which to make good decisions. When I call on a dealer to talk about their on line […]

Commit to staying focused for the entire year, then watch want happens. I was attending an event for the on-line marketing industry a few weeks ago, and the presenter talked about the 2-3 items in your marketing tool box and how important it is to become committed […]

Setting goals is the “Goal” every small business owner. I have never met a small business owner who didn’t claim he or she was going to “kill it next year” or they were going to focus like a laser or they were going to become the […]

Price Increase notice: This email/letter serves as a notice regarding the price increase which our company plans to put into effect immediately, starting January 15, 2015. This increase is caused by the continuing increase in the costs of website development and labor in the market today. Rest assured, […]

If you’re intent upon blogging, then here’s a great formula to use. The Internet assumes that its users are asking questions. If Google sees a search for plantation shutters in Tacoma, WA, it assumes that the person is going to ask a few questions about shutters. […]

One of my favorite authors is John Jantsch. John wrote Duct Tape Marketing. This PDF is a great outline for your success in Fun Fact: One of the marketing plans I wrote for a friend is mentioned in the book. http://www.ducttapemarketing.com/free-ebook-7-steps If you are looking for marketing […]

How to Get on Page One, Multiple Times! What do videos, websites, blog postings, Facebook, Google Plus, Google Map, Yahoo Local, Bing Local, photos, articles, listings on review sites and links to online directories have in common? They are all opportunities to be on a search engine’s […]

Every day on my Facebook groups, LinkedIn and Google Plus groups, I see dealers talking about blogging. I see questions like, “How much does it cost to hire someone to do this for me?” Or, “Can I hire this out?” Or, What’s Blogging?”. Done correctly, your blog […]

If you could send an email 2 twice a month to a group of businesses, and that email would generate leads for your window covering business, who would you send it to? In 2009 my business was destroyed by the recession. I tried to hang on buy […]

How much should I budget for my online presence? ONE MILLION DOLLARS A MONTH, or Less…………………………….. I started in 1986 as a window and blind cleaning business. Back then I would pay the Yellow Pages $450 a month and spend $900+ on coupon books. I built my […]

A few days ago, I spent 4 hours trying to do some work in my office. I discovered that I don’t know how to hang wallpaper, I don’t know how to hang wood panels on my wall, and I don’t know how to paint. In fact […]

As many of you know, I started a private Face Book group for the industry several years ago. It currently has over 1900 members. There’s a discussion about on-line marketing at least once a week. 70% of what is said is 50% wrong, but there’s a […]

Last January I published my list of 5 things to do for your window covering business to be successful in 2014. Number one on the list was Answer Your Phone. Why do I mention this? We were handling a new dealer’s Google AdWords account. For 10 days he […]

Is the Blind Brokers Network A Good Fit For You? If you read any of my blog postings, you know I’m a big believer in inbound marketing. I believe that every business must market to their Perfect Client, AKA as an Avatar. When I started Blind Brokers 2.0, […]

The window covering retailer success formula………. Every year I speak with hundreds of window covering dealers from around the world. The overwhelming trait I see in successful dealers Is a Positive Attitude and a willingness to get involved. The ones I’m most impressed with are the guys […]

Blind Guy Helps Clients See………… Occasionally I’ll have a need to send a photo or video to a client. I use two pieces of inexpensive software. The first is Jing @ $15 a year, and the 2nd is Screencast-o-matic @ $15 a year. I could have spent […]

If you were to ask me: Steve, I’m starting a new window covering business and have limited funds to generate leads. How would you spend that money? The answer is simple: 1) Invest in Branding Materials 2) Set up an Strategic Partner Network (SPN) 3) Set up a New […]

You must know your KPI and Numbers Key Performance Indictors (KPI). Do you ever wonder how guys like Mark Cuban, Warren Buffet, and Kevin O’Leary own and operate so many businesses? The answer is they develop KPI’s for each business. That way they know the health of […]

Week 3: Knowing your Avatar In marketing your Avatar is the client you want to attract. If you want to attract NASCAR fans, hold a NASCAR race. I’m a member of a Mastermind group. Jeff, who runs it, asks new members to tell us who their customer is. If […]

Week 2: How many sources do you generate leads from? Back in the early days of Amazon, a team of 4 marketing engineers from a boutique firm in San Diego were hired to find new ways for Amazon to broaden their reach online. Their solution was to […]

Week 1: Evaluation of what you have and determining your goals. Management thinker Peter Drucker is often quoted as saying, “You can’t manage what you don’t measure.” I enjoy watching the TV shows Shark Tank, The Profit, and Pawn Stars. Why? Because it’s all about the numbers. The best […]

Every week I publish a post on how to improve your window covering business. For the next 6 weeks I will be diving into the #1 problem of every window covering retailer: Lead Generation. Figuring out how to generating leads is what keeps us up at […]

If you plan to start marketing online for leads there are a few items you’ll need to know. First online clients want information. They search for information on which products are best for their needs. This is why we publish a FREE report on the top […]

Creating A Pricing Structure That Matches Your Brand and Audience Would you buy a new bike from a guy in a bumble bee costume on TV yelling “Buy My Bikes”? He’s speaking directly to the kids who want a new bike, who then ask their parents to […]

How to find customers or have them find you? This is becoming a much easier decision to make. Now those traditional lead generating avenues are not working as well as in years past. Something happened in 2008. A recession happened and many window covering retailers got spooked and […]

How to choose your market: I see this every day; window covering retailers who are on the verge of collapse, because they are riding a one-pedal unicycle with a flat tire. I’m sure you’ve heard of the Pareto Principal of the 80/20 rule. Did you know this applies […]

The Antidote to Website Shame: Last night at my mastermind meeting we had a guest who was a UX expert. UX stands for User Experience. They analyze websites for strengths and weaknesses. When our host asked one of the members if she was ready to have her […]

FYI; According to ATT, In areas where ATT has been granted permission to allow opt-ins to receive Yellow Pages, only 2% of homes have requested to receive the Yellow Pages. If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at […]

This a real review on Yelp of a Window Covering store somewhere in America. I don t publish this to embarrass the shop owner, but to share with you the new reality of online reviews. Whether you like it or not your customers can write reviews about […]

The Benefits of Having a Verified Google+ Listing As part of a comprehensive Internet marketing strategy, having a verified Google+ listing is not just a nice addition—it is a necessity. A Google+ listing allows your business to show in local search results, gives you more control over […]

9 Different Ways to Build Your Window Covering Business Let’s talk about the different methods of growing your window covering business. There are many different models to building a business. These are the 9 most obvious I could see in our industry. It all comes down to your […]

Video is currently unavailable. If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

If you are looking for marketing services for window covering retailers, please call ExSeed Marketing at 949-768-6695 or click here to fill out our online request form […]

As many of you know I moderate an industry wide Face Book group with over 1800 window covering retailers. As you might expect I have a lot of interaction with the industry. This list is from my own observations of the group and my personal contact […]

How To Best Hide From Two Million Customers Every Month As a Window Covering professional you know how important it is to hide your business from your clients. After all, they ask such pesky questions and are so overly concerned with value – who has time for […]

Top 5 ways to sell more window treatments: As many of you know I moderate an industry wide Face Book group with over 1700 window covering retailers. As you might expect I have a lot of interaction with the industry. This list is from my own observations […]

I saw an email from Exciting Windows about how National Competitors are taking 1 out of every 4 Shop At Home Appointments. Not sure how they were able to arrive at this stat, but I think the concept is valid. The simple fact is consumers are using the […]

Your Website is Like Having an Inexhaustible Salesman 24 Hours A Day, 365 Days A Year, At Virtually No Cost. Let’s face it, selling custom blinds and shutters is an expensive endeavor. It also normally requires a full-time professional salesperson, direct mailings, telemarketing, networking, yellow page and […]

Discover How You Can Make a Profit from the 2 Million Google Searches For Blinds And Shutters Each Month…. Dear Fellow Entrepreneur, I’m Steve Dale. You might recognize me from the private Facebook group I designed for you and your fellow businessmen in the blind and shutter industry; […]

Please take a moment to explore some of our product knowledge videos. Entering the window covering business may have presented you with some opportunities to gauge the competition. We specialize in leading industry technologies to get your business heard and in a way that takes the […]