Marketing Newsletter for Window Covering Professionals: HELP! I Paid $3000 For A New Website And It Hasn't Produced Any New Leads.

The reason is you're confusing a website with a magic genie.

How do you know if your website is a good investment? As a window covering retailer, how do you determine how much to invest in your website's SEO? Pay attention to your numbers.

If your site costs $250 a month for SEO and generates 16 quality face-to-face meetings a month, is that successful? It depends. If you close 3 out of 4 appointments and your net income for each job is $650, then you just earned $7800. I’d say that was a fantastic return.

I believe that your website needs to be the face of your company. It needs to be treated as the most important salesperson you have on staff. How do you do this? SEO is the ultimate answer to your online success.

Investing in Search Engine Optimization is one of the best investments you can make for your business.

Many window-covering dealers think that if they just have a website, then customers will find them and they will be a success. Sorry, it doesn't work like that.

SEO is like the gas in your car. No gas, no go. It's pretty simple to understand, but very complex to do.

Local SEO is made up of over 250 known data points from Google. This means that good SEO addresses almost all of these points. Local SEO is based on regular and meaningful content that establishes your authority as an expert in your market. Good SEO includes consistent and new updates to your site.

So I have a question for the people who do their own SEO. How do you know you're doing the right thing at the right time? The only way to know what works in SEO is to be in the SEO community and test new strategies over and over. The weird thing about SEO is that what worked 3 months ago might not work today, and what didn't work 3 months ago will work today. Google has a vested interest in mixing up SEO strategies.

So do yourself a favor and hire a pro like me. My team will write, build, host, and do all the required SEO for you for $249 a month. Let's talk.