Start Marketing Like A Pro

If you want your business to last longer than Paris Hilton's music career, you might want to read this.

There are dozens of ways to generate leads for your business. I see dealers testing everything under the sun to generate leads. The problem is they fail to track anything of importance. This is a recipe for going out of business. They tell me things like, they just “Know” what works or they say I can “Feel” it. Really? I see dealers buying sponsored posts on Facebook. The only problem is they are paying for ads to show up 3000 miles from their shop. If they knew what they were doing, they would not spend money like this. If you have ever heard me talk about marketing or read any of my blogs, you’ll know I’m a big advocate of perfecting one lead generation system at a time. Then, once you get that one to work in a predictable way, then it's time to look for 2nd and 3rd lead sources. Most small businesses only need 3-4 solid lead-generating devices to run a great business. Below is a list of 12 ideas to generate leads. Start testing one at a time, track the results, and get it to work before abandoning it for something else.

12 Ways To Get New Business:

1. Create a Referral Program
2. Reach Out To Previous Clients
3. Google Ads
4. Hit The Block After Each Job
5. Send Postcards to the Best Neighborhoods
6. Email Marketing
7. Improve Your Website's Visibility With Project Pages
8. Improve & Expand Your Online Citations
9. Ask for Reviews
10. Improve Your Google Maps/Google My Business
11. Network With Other Contractors
12. Volunteer for Community Projects