Why Great SEO is Your Best Investment for Free Google Traffic
Great Search Engine Optimization (SEO) is the best money you can spend for Free Google Traffic. Great SEO allows any dealer of any size to compete against anyone, anywhere, at any time. It makes no difference how big you are.
Many times you’ll see on Window Cleaner Facebook group owners asking for marketing advice, and their fellow dealers praise SEO and online marketing. Many say they doubled sales or even tripled sales in about a year. It just keeps getting better with age. There is one caveat here: you must continue to work on your SEO. SEO Is not a “One And Done“ kind of proposition.
Why is SEO so powerful? Imagine you have a client searching for someone to wash their windows and solar panels, they go to Google and search. On the results page, they see one vendor standing out. They see them at the top where the paid ads are, they see them on the map, they see their site listed as #1 in organic listings, and an article #3 on the page, and towards the bottom they see a blog posting from this same company. If they're really good, you’ll see a YouTube video from the same company listed in your results. How did this happen? SEO.
How do you know what works and what's a waste of time? The same way a chef knows what ingredients to use. Testing, tracking, and more testing. We test so many techniques and then we track the results. We do this for hundreds of sites. This is how we know what works and what does not work. 80% of what we do you’ll never see, it's behind the scenes convincing Google you're the best window cleaner in your market.
This is how I know by just looking at your site if your site is nothing more than an electronic brochure or an SEO tool to generate leads. If your site isn't generating most of your leads, then it's time to abandon ship and get a site that is built to generate leads. Stop wasting your money and frustrating yourself.
Of course, if you would like to take a shortcut, there's always Google Ads. (My favorite Marketing Solution)